In order to keep our website services relevant, easy to use and up-to-date, we use web analytics to help us understand how people use the site.
Cookies allow web analytics services to recognise your browser or device and, for example, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. It helps us to analyse patterns of user activity and to develop a better user experience.
Web analytics data and cookies cannot be used to identify you – they do not contain personal information such as your name or email address.
Analytics – Display Advertising
Mass Botanics and third-party vendors, including Google, use first-party cookies (Google Analytics cookie) and third-party cookies (DoubleClick cookie) together to inform, optimize, and serve ads based on past visits to our website. More specifically, our website has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google’s AdWords that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous visits to our site. If you’d like more information about remarketing lists in Google Analytics please visit the following site – https://support.google.com/analytics/answer/2611268.
If you would like to opt-out of Google Analytics for display advertising you may do so by using the Ads Preferences Manager.
There is also a Google Analytics opt-out browser add on that you can download at https://tools.google.com/dlpage/gaoptout/.